Just because someone makes a lot of money, doesn't mean they know what your talking about, or doing for that matter. Other people would rather brag how much money they are making, people don't react well to braggers. I've been there and you can promote your web site without paying a cent for advertising, because I did it. This insured my visitor that I knew how they felt.
People are reactive towards realistic situations, in my sales copy I talked about how in debt I used to be and how I had no money to market with. When you are establishing your credibility, every sales letter always talks about how successful they are and not how they got there. This made my conservation rate triple, because people wanted to know why the experts were getting nervous. It seemed like everyone was using this opening statement, so I used reverse psychology and came up with: The so-called experts are getting nervous. One of the first opening statements I used in my sales copy was: Before you think about listening to another so-called expert, you need to read this first. The opening statement is used to set the stage for your attention grabbing headline. The opening statement is a only a couple of sentences that are before your attention grabbing headline.
Not many people use an opening statement in their sales copy. These are just a few important elements of your sales copy that are the most effective areas to use reverse psychology on your visitors. When is the best and most effective time to apply reverse psychology to your sales copy, it is in your opening statement, when establishing your credibility, and in your guarantee. If you were to apply the same scenario to an adult, they would react in the same manner as the child did. This does not only apply to children, this also applies to adults and they will react in the same way. Moreover, you have accelerated the need to know why. It wouldn't be fun anymore, you've taken away their desire to have it and as a result, they wouldn't want it. If you were to apply reverse psychology, you would tell the child that they could have it. When you tell children not to do something, what's the first thing they do? They get into whatever it is that you just told them not to, why? Because you have accelerated their curiosity and desire to see what you have. If you have children, you can probably relate to this. Let me give you an example of how it works, so that you can fully comprehend it. In fact, you've probably used it and don't even realize it. I know it may sound complicated, but really it's not. Reverse psychology is nothing more than a mind game you play and the object of the game is to confuse and distort the minds of others.
In this article I am going to go over how reverse psychology works, how to apply it to a sales copy and when the best and effective time to use it is. Reverse psychology on the other hand, is even more powerful when it is used properly. When writing a sales copy you need to realize that there are a lot of psychological principles that are involved in the process. Having the ability to write sales copy is an attribute that not many people have. Well, all I can say is they are wrong! For many, writing your sales copy is difficult. The ads are part of a wider media campaign to confront mounting complaints against the oil and gas industry in the face of ever-rising fuel prices, particularly during the busy summer travel period.Many people say that it is easy to write a sales copy and that there is really nothing to it. The House passed a price-gouging bill right before members left for the Memorial Day recess, and the Senate is expected to take up comparable legislation shortly after members return to Washington as part of a broader energy bill. He said the ads began airing last week and would run through the end of the current recess. Juan Palomo, a spokesman for the association, would not give details about the cost of the media buy or specify where the group is airing these ads.
The ads take a not-so-nostalgic view of the disco era to warn voters of the long lines at the pump when Congress tried to reduce the cost of gasoline by taking on oil-producing countries with a series of price controls and energy taxes, an API spokesman said.Īn announcer encourages listeners to "tell Congress to leave relics like gasoline price controls and policies that discourage domestic energy development where they belong, back in the 1970s,” according to excerpts published in the Houston Chronicle on Friday. The American Petroleum Institute has hit the airwaves to beat back calls on Capitol Hill to create a windfall profits tax or make price-gouging a federal crime, airing radio ads in “most major media markets” during this week’s congressional recess to remind consumers about the negative impact Congress had when it tried to temper gas prices in the 1970s.